Italy: The Extraordinary Commonplace
The Ambassador of Italy to India His Excellency Lorenzo Angeloni and the Italian Trade Commissioner Dr. Francesco Pensabene announced the unveiling of the first ever Italian campaign in India called ‘Italy: The Extraordinary Commonplace’ – a celebration of the best of Made in Italy. The press conference was held at The Leela Palace, New Delhi.
The campaign mainly focuses on are design, fashion, food and food processing, infrastructure, smart cities, luxury, and furniture. Under this two-year long campaign, a series of focused events and activities in each sector will be held across the country to promote the Italian lifestyle and businesses in India. The event aims to create awareness about fine Italian products, promote Italian companies and looks to explore new business avenues for Italian companies who would like to enter into the Indian market.
To flag off the campaign, a two day event entitled ‘La Dolce Vita: a Celebration of Italian fashion, luxury and lifestyle’ is being organized in association with DLF Emporio- the hub of luxury in the heart of the capital city on the 11th and 12thof March, 2016. Spread over an exciting weekend, the event will transform this shopping destination into a virtual Italian luxury hub with an Italian ambience, and will showcase the latest products and collections from some of the finest Italian brands present in the country.
During the q&a session we got to find out from Dr. Franceso Pensabene Trade Commissioner about they have marked down the industries that are going to coming to India and re focusing on few sectors that are going to be important. Fashion, Design, Food, Infrastructure, Smart Cities, Luxury have been the main priority. Travel and tourism are not seen important in this segment but would be later included as the Trade Commissioner said Italy is a beautiful place and travel and tourism is something that is beneficial for both the countries and to do this programme we had to short out few things. Travel and tourism is not left out but will be further added in the long run of the programme.